Sweet Idea founder John Piermarini. [Photo via Sweet idea]
Sweet Idea, a late-night cookie delivery business serving college students at Boston University, Northeastern, and Tufts. Every Thursday through Saturday from 10pm to 3am, Sweet Idea employees, clad in orange jumpsuits, hit the streets of Boston on bicycles, filling 30 to 40 cookie orders each night.
This week, the company will expand their services to Harvard.
Piermarini, a 2010 graduate of Rochester Institute of Technology with a BS in Computer Science, began seriously baking in his sophomore year. By senior year, he was baking cookies in his apartment and delivering them nightly on bicycle.
Originally, Piermarini thought his concept was “too crazy” to work. But after spending just over a year at IBM and quitting in September 2011, he decided to give his business another chance.
“Plenty of people told me that a cookie delivery business was insane, but we’re still here,” said Piermarini. “Just because an idea sounds like it’s crazy or cannot be done doesn’t mean it’s bad.”
Sweet Idea has grown to eight employees. Its headquarters are located on Park Avenue, and it bakes out of the CropCircle Kitchen in Jamaica Plain. As for the name, Piermarini said that it came from “our mission of encouraging people to pursue interesting ideas.”
His advice for aspiring entrepreneurs?
“You can achieve anything you want as long as you’re willing to work hard enough for it.”
Sweet Idea’s BU delivery zone. [Map via Sweet Idea]
